| By representing and displaying business intelligence data on maps, the Galigeo application eases to identify hidden trends, relationships, and behavior of customers located in a precise trade area. With geomarketing software it becomes easier to align sales and spend marketing budget where it is easy to reach the most customers. |
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Location Intelligence Solutions for Site Selection and Trade Areas Analysis Help
- Identify potential markets
- Define areas where to establish new points-of-sales
- Improve advertising campaigns
- Monitor store performance
- Measure the key statistics and indicators
- Increase of the retention rate for reward and loyalty program card holders
- Perform competitive analysis
- Develop demographic profiles
- Evaluate market penetration and market gap analysis
- Calculate distance/drive times between customers and store locations
- Map existing customers in relation to store locations
- Identify and quantify effects of cannibalization
Resource Center
Make better decisions with Galigeo Geomarketing Solution
The Galigeo module is a new generation of geomarketing application able to conduct a comprehensive and integrated analysis as often as necessary.
The Galigeo Geomarketing application allow you to
- Develop "in-house" trade area analysis capability
- Perform sophisticated multi-site and multi-region trade area analysis
- Obtain detailed reporting provided to different users, fully adapted to their profiles and their problematics.
- Be in constant contact with the data warehouse via aggregated or detailed data.
- Access all analytics via a user-friendly interface
- Integrate marketing data sets from third-party data providers
Who Should Take Advantage of Galigeo Solutions for Geomarketing?
All marketing and sales functions can benefit from geomarketing solutions (e.g., directors, product managers, analysts, research experts, and store managers).
