By integrating geographical dimension into CRM and Business Intelligence, location intelligence provides the pharma industry with greater insights to understand, predict, and improve the effectiveness of sales and marketing activities.
With Location Analytics, you can easily identify:
- Customer buying patterns
- Customer prescription behavior
- Physician prescribing patterns
- Underperforming sales territories & relationships between stagnant sales regions
- High-potential areas and expansion opportunities
Through better integration of location-based analysis, Galigeo helps pharma companies to gain better accuracy and direct marketing and sale actions:
- Consumer Analysis (Profiling, Segmentation, Prospection)
- Sales Forecasting
- Trade Area Analysis (Market Penetration, Competitor Analysis)
- Advertising and Promotion (Campaign Planning and Modeling, Target Marketing)
And Furthermore, Location Intelligence helps to
- Meet regulatory and compliance requirements
- Improve timeliness and accuracy of information
- Respond quickly to the changing needs of public health
- Save time identifying causes and risk factors
- Increase early-event detection
Case Study
Location intelligence allows for more refined targeting of physicians, an increased number and value of visits from representatives, and faster identification of underperforming sales territories.
Discover how Galigeo, by combining the spatial dimension to business intelligence data, can help the pharma industry
Our Clients
Pharma companies worldwide trust Galigeo to help them drive operational efficiency, reduce costs, enhance sales and marketing actions, and improve quality, safety, and risk control.
News Related to the Pharma Industry
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Illinois Department of Public Health - State of Illinois has selected Galigeo to deploy over more 300 users. Galigeo is part of Illinois National Electronic Disease Surveillance System (I-NEDDS) which is a component of a national electronic disease reporting system that not only links health care providers, state and local public health agencies within Illinois, but also provides data to the Centers for Disease Control and Prevention (CDC).
The main advantages are:
- Improve the timeliness and accuracy of information,
- Quickly responding to the changing needs of public health
- Decrease time to identify causes, risks factors and appropriate interventions
- Increase early event detection
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