Location Intelligence Solutions for Retail Industry

More than any other business driver, location characterizes the retail industry. Changing customer demands have created a tough environment in which retailers struggle to turn a profit. This environment makes proximity, more than ever, one of the most important parameters in analyzing how to attract customers.

Meeting these profitability challenges involve both revenue and cost. Sales remain flat, because many companies don't understand customer behavior well enough to make the right decisions about product, price, promotion, and, of course, location. And without the ability to explore every facet of trade areas, it can be a struggle to make the best decisions.

Galigeo brings to retailers a new generation of geomarketing applications fully integrated with performance management systems.

Location intelligence solutions for retail industry help

• Better understand behaviors of clients
• Improve pricing strategy
• Improve advertising campaigns
• Monitor performance of points-of-sale

Case study

• Galigeo helps retailers to optimize geomarketing - Carrefour Group

Discover how Galigeo, by combining the spatial dimension to business intelligence data, can help the retail industry

• Data Visualization & Reporting
• Geomarketing & Trade Areas Analysis 
• Resource Allocation
• Sales Territory Management

Our Clients
Through collaboration with many global retailers such as Auchan, Carrefour, and Cora, Galigeo has developed valuable expertise in bringing geomarketing to the next level of performance management.

“Carrefour Group has selected Galigeo because of its ease of implementation, integration of FLEX technology and its ability to meet technical requirements of Carrefour’s datacenters.” —Francis Rivière, Carrefour Group.

News Related to the Retail Industry 

Auchan - GeoDashboard has been selected by Auchan to helps top management to monitor performance of more than 120 hypermarkets. GeoDashboard allows Auchan to optimize decision-making by comparing every month of performance in their trade area with competitors. GeoDashboard enables Auchan to geographically see localized effects instantly with competitive factors in context. 

Main criteria for selection of Galigeo:

• Flexibility
• Integration with the datawarehouse and ability to rely on existing technology
• Ease of use for top managers
• Galigeo's experience in Geomarketing