29 November 2018

The top five geomarketing applications for politics

29 November 2018,

Too often consigned to business sectors, the concept of geomarketing is also relevant to other fields. And politics is a prime example.

19 November 2018

Sales sectorization: conquering the US market

19 November 2018,

The US market continues to be a strategic challenge for many companies. In the quest for this Holy Grail, companies must adapt their entire sales strategy. Here are some keys to success for sales sectorization in particular.

30 October 2018

Disaster risk management: location intelligence comes to the rescue of Hudson Insurance

30 October 2018,

What sort of infrastructure and housing will be affected by a hurricane? Location intelligence provides practical answers to these and other questions before and after the event. Here, Hudson Insurance shares feedback from its experience in the United States.

15 October 2018

Geomarketing – how to make your CRM smarter

15 October 2018,

Is your CRM gradually turning into a bit of a white elephant? Faced with snowballing volumes of data, some companies are turning to location intelligence as the only process capable of providing a clear overview of the customer relationship.

1 October 2018

Four great reasons to adopt location intelligence in your company

1 October 2018,

According to a recent report by Ventana Research, 41% of businesses attach great importance to geolocation in their organisation and processes. Against this background, intelligent mapping of commercial and operational data provides a strategic benefit that’s not to be sniffed at. More and more companies are opting for location intelligence. Here are four great reasons to follow their example.  

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