Too often consigned to business sectors, the concept of geomarketing is also relevant to other fields. And politics is a prime example.
The US market continues to be a strategic challenge for many companies. In the quest for this Holy Grail, companies must adapt their entire sales strategy. Here are some keys to success for sales sectorization in particular.
What sort of infrastructure and housing will be affected by a hurricane? Location intelligence provides practical answers to these and other questions before and after the event. Here, Hudson Insurance shares feedback from its experience in the United States.
Is your CRM gradually turning into a bit of a white elephant? Faced with snowballing volumes of data, some companies are turning to location intelligence as the only process capable of providing a clear overview of the customer relationship.
According to a recent report by Ventana Research, 41% of businesses attach great importance to geolocation in their organisation and processes. Against this background, intelligent mapping of commercial and operational data provides a strategic benefit that’s not to be sniffed at. More and more companies are opting for location intelligence. Here are four great reasons to follow their example.