Choosing a location is never just a technical exercise. It's a trade-off that commits you to a lease, an investment, sometimes a relationship with a franchisee. And it's too often made with scattered data, inconsistent maps, and a lot of guesswork.

• Sources scattered across INSEE, in-house maps, and Excel files.

• A study format that changes from one site — and one author — to the next.

• Committees debating for lack of tangible evidence.

An LMR isn't a checkbox in a franchise disclosure document (FDD).. It's the document that clarifies, reassures, and drives the decision.

Display your existing network, direct and indirect competitors, and the area profile on a single map. You read the terrain at a glance, before even digging in.

With one click, Magellan draws the trade area using isochrones (8, 12, 15 min), factoring in physical barriers and actual road travel time. You get the truly captive territory, not an approximation.

Cross-reference the area's population (households, socio-professional category, income, age) with your ideal customer profile to isolate your real addressable market.

Turn the analysis into a structured, exportable report ready to join your approval file. A document that speaks the same language as your partners, landlords, and lenders.