Precise trade area
Time/distance isochrones, major attractors (shopping centers, transit), and physical barriers factored in.
Retail
Turn an address into a decision.
Because behind every address, there is an opportunity to seize or a risk to avoid.
Analysis
The 4 pillars of an informed site selection decision
Every successful location decision rests on four dimensions. Magellan collects and interprets them for you, you keep the decision, not the analysis workload.
Socio-demographic potential
Population, income, and consumer profiles cross-referenced with your target customer.
Mapped competition
Your network, direct competitors, and indirect alternatives on a single map.
Foot traffic
Passing volume, hourly and seasonal peaks, measured at the exact address.
Compare several addresses side by side
Line up two or three locations on a strictly identical basis. Density, foot traffic, competition, potential: the evidence speaks for itself, and the decision is based on facts rather than case-by-case judgment.
Measure the impact on your network
An opening should never be judged in isolation. Magellan recalculates the entire network and quantifies the difference: what the new site brings in, and what it takes from neighboring stores. (Go deeper: Cannibalization use case.)
Validate the address down to the exact number
Check the real potential, foot traffic, visibility, accessibility, not at the town level, but at the exact address.
Report
A premium report, ready for committee
Generate an elegant, clear, and shareable report that highlights the essential elements.
Essential maps
The report integrates the essential map visualizations for understanding the site:
- catchment area,
- competitor locations,
- mobility flows,
- population density.
Key indicators
Consolidate at a glance the quantitative data that structure your decision:
- catchment area population,
- estimated revenue potential,
- competition index, daily traffic volume,
- site attractiveness score.
Trade area
Get a precise and realistic representation of your future point of sale's captive territory, calculated using isochrones (travel time on foot, by car, or by public transit).
The trade area accounts for physical terrain barriers to reflect the actual mobility behavior of your potential customers.
Competition & traffic
Visualize on a single screen the entire competitive landscape of the site, direct and indirect brands, overlap zones, combined with on-site measured pedestrian traffic data.
This dual perspective lets you simultaneously evaluate competitive pressure and the location's actual exposure potential.
What do you gain?
Expansion manager
- less pressure, - more confident decision-making, - a site story that's easy to tell.
For your team
- fewer site selection errors, - higher success rate for store openings, - faster and fairer decision-making.
For your company
- network consistency, - standardized analyses, - significant time savings.
Simulate your site selections with the precision your network deserves
Request a demo or explore a sample site selection report generated automatically.