Precise trade area
Precisely delineate the actual territory of your future retail outlet using time/distance isochrones and by identifying major attractors (shopping centers, transit hubs, services).
Retail
Turn an address into a decision.
Because behind every address, there is an opportunity to seize or a risk to avoid.
Analysis
The 4 pillars of an informed site selection decision
Every successful site selection rests on a rigorous analysis of 4 key dimensions. Galigeo automates their collection and interpretation so you make the right decision, at the right location.
Sociodemographic potential
Assess the true commercial potential of your trade area by cross-referencing population data (density, demographic trends), median income, and consumer profiles.
Mapped competition
Visualize the entire competitive landscape: your own store network, direct competitor brands, and indirect alternatives likely to capture your clientele.
Foot traffic
Measure the true attractiveness of a location through pedestrian traffic flow analysis: hourly volume, peak intensity by day and season, passerby profiles.
Report
A premium report, ready for committee
Generate an elegant, clear, and shareable report that highlights the essential elements.
Essential maps
The report integrates the essential map visualizations for understanding the site:
- catchment area,
- competitor locations,
- mobility flows,
- population density.
Key indicators
Consolidate at a glance the quantitative data that structure your decision:
- catchment area population,
- estimated revenue potential,
- competition index, daily traffic volume,
- site attractiveness score.
Trade area
Get a precise and realistic representation of your future point of sale's captive territory, calculated using isochrones (travel time on foot, by car, or by public transit).
The trade area accounts for physical terrain barriers to reflect the actual mobility behavior of your potential customers.
Competition & traffic
Visualize on a single screen the entire competitive landscape of the site — direct and indirect brands, overlap zones — combined with on-site measured pedestrian traffic data. This dual perspective lets you simultaneously evaluate competitive pressure and the location's actual exposure potential.
What do you gain?
Expansion manager
- less pressure, - more confident decision-making, - a site story that's easy to tell.
For your team
- fewer site selection errors, - higher success rate for store openings, - faster and fairer decision-making.
For your company
- network consistency, - standardized analyses, - significant time savings.
Simulate your site selections with the precision your network deserves
Request a demo or explore a sample site selection report generated automatically.