Creating a Location Analytics strategy starts with data. The massive amount of data that is collected by organizations these days is staggering.
Transforming this volume of data into valuable information is a major challenge in many organizations.
Into the metrics related to the performance of business processes, enterprises can interrogate their data by asking ” who “, ” what “, ” when “, ” how “, and ” where “.
Analyzing data according to these questions can provide essential information on answering the ultimate business question, ” why “.Traditional Business Intelligence (BI) or Analytics fall short in analyzing the “where” factor of data.