Livre blanc How to implement Location Analytics

Creating a Location Analytics strategy starts with data. The massive amount of data that is collected by organizations these days is staggering. Transforming this volume of data into valuable information is a major challenge in many organizations.

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Into the metrics related to the performance of business processes, enterprises can interrogate their data by asking “who”, “what”, “when”, “how”, and “where”.

Analyzing data according to these questions can provide essential information on answering the ultimate business question, “why”. Traditional Business Intelligence (BI) or Analytics fall short in analyzing the “where” factor of data.