Livre blanc Location Analytics: The Missing Component in Retail’s use of Business Intelligence and Analytics

Well‑designed location analytics solutions enable retailers to more quickly and easily transform data into visual information that provides actionable insights. By visually examining existing data on a map, through multiple layers, or widgets (time slider, heat mapping, etc.) one can better identify hidden trends, enhance customer relations, monitor customer behavior, and gain an understanding of their overall operations.

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How Retailers can use Location Analytics solutions to enhance results across a range of operations. This white paper highlights:

  • Monitoring Store Performance
  • Site Selection and Expansion
  • Marketing Campaign Optimization
  • Territory Management
  • Supply Chain Planning