Livre blanc Location Intelligence – The “Where” Factor

Location is a central factor in business. The location can be an address, a sales territory, a delivery route or an administrative boundary. These features can be visualized, analyzed and managed in a Geographical Information System (GIS).

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  • How mapping data allows detecting links, patterns and trends depending on location that would not have been able to identify without taking the spatial context into account.
  • By integrating the two, Business Intelligence and maps, spatial analyses capability as well as effective and easy‑to‑read data visualization in the form of maps are added to the powerful data analysis tools.
  • Incorporating GIS in the decision making process will further improve the organization’s performance management.
  • The “Where” Factor enables businesses to more quickly and easily transform data into visual information that provides actionable insights.