How to Identify the Best Locations for Your Electric Vehicle Charging Stations

The transition to electric mobility requires a well-positioned charging station network. Geomarketing helps identify strategic locations.

Vincent Dechandon

February 26, 2024

Guide

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The Challenges of EV Charging Infrastructure (EVCI)

Once focused on network expansion, the installation of EVCI charging stations is now undergoing a major shift toward profitability. As competition intensifies in the market, the objective is now to maximize operational efficiency and the profitability of charging stations. Yet challenges persist: with the expected rise of electric and hybrid vehicles, the EVCI network must prepare to meet the massive needs of a rapidly growing electric vehicle fleet. In this dynamic environment, understanding the crucial challenges of EVCI charging station installation becomes imperative to shaping the future of electric mobility.

Data

Data plays an increasingly crucial role in validating an EVCI charging station installation project. Today, we have unprecedented access to a multitude of relevant information available in a single click within our solution.

  • Sociodemographic data: allows you to analyze the characteristics of the population in the charging station's trade area, with over 300 indicators available.

  • Vehicle traffic data: helps anticipate traffic, i.e., the number of vehicles that will pass near the charging station.

  • Competitor charging station data: We can also take into account data relating to existing charging stations and competition in the area around the project.

  • Surrounding points of interest (POI): such as shopping centers, schools, and parking lots, etc. These are also essential data to consider.

  • Your business data: By also integrating your own data, such as the usage of existing charging stations and data from your partners, etc.

This list of data is not exhaustive; depending on the type of project and specific challenges, we can bring in other relevant datasets.

Using this data provides a solid foundation for informed decision-making, on the profitability of a project and more broadly on the success of deploying your next charging stations.

Key Success Factors -- Growth Zones

The key success factors in deploying EVCI charging stations are essential data that contribute to the success of the project.

Examples of data that can be key success factors for an EVCI network: the percentage of high-income households, the number of electric vehicles, the absence of charging stations within a 5 km radius, the number of daily vehicle passages, surrounding POIs, etc.

Once the key success factors are determined, we can use them both to validate an existing deployment project and to find areas conducive to deploying future charging stations -- these areas are called growth zones.

How Are Your Key Success Factors Determined?

They are determined from the analysis of your existing charging station network, that of your competitors, or data you know to be important from your experience and business knowledge.

Our solution will allow you to visualize all the areas suitable for hosting your next charging stations. All you need to do is find locations capable of hosting your charging stations in these growth zones.

Key success factors and the discovery of growth zones ensure an effective and sustainable deployment of your EVCI network.

Prediction / Scoring

Our predictive solution offers you a scoring system for your site selection projects based on a simple address. Our scoring AI allows you to both validate the relevance of a site selection project in a single click and prioritize all your projects.

Our predictive scoring solution is based on AI powered by several dozen data sources. Our system is customizable according to your context and needs.

Request your custom demo to test our prediction and scoring system.

Report Generation

Obtaining reports to manage the installation of electric vehicle charging infrastructure (EVCI) is of crucial importance to facilitate decision-making both internally and externally, involving partners, investors, and public organizations. These reports provide a comprehensive overview of a project's feasibility, highlighting the relevance of the chosen location in relation to traffic, business data, and sociodemographic data.

These reports highlight the key information essential for decision-making, such as network coverage analysis, a scoring of the project's relevance, a cost estimate, etc. These reports offer you a 360-degree view of your site selection projects.

Did you find this content interesting? Discover our offer dedicated to EVCI players now, and find the best locations to deploy your future stations.