The burden of mapping without the right tools

As purchasing and marketing manager at KparK, Benjamin Schmitthaeusler knows the field well: over 100 agencies, sales representatives spread across France, and tens of thousands of interventions every year. But with this scale, one question keeps coming back:

Are the teams positioned in the right place, with the right resources, to capture the right potential?

"We had tools, yes. But none of them allowed us to easily cross-reference our business data with local realities. We worked with maps, but they were static."

The old geomarketing tool was too rigid, too technical. The time spent managing data slowed everything down. And meanwhile, coverage gaps were widening, competitors were advancing, and decisions relied too heavily on intuition.

The moment everything had to change

One day, Benjamin found himself facing a strategic committee to validate new openings. He didn't have time to wait for an external consultancy. He wanted to simulate on his own:

• the actual trade area,

• foot traffic,

• proximity to competitors,

• potential revenue.

But nothing was ready. Too slow. Too scattered. Too approximate.

"We can't afford to wait two weeks for a map. We need answers in just a few clicks."

That's when Benjamin decided to change his approach. He wanted a more flexible, faster, more accessible solution. A platform that addresses field challenges, not just post-mortem analysis.

Implementing a predictive reading of the territory

With the integration of a new geomarketing solution, Benjamin and his teams took a new direction:

• dynamic view of the network,

• centralized data,

• interactive maps accessible to everyone,

• near-instant performance simulations.

Every area becomes manageable. Every decision is substantiated. And above all: the teams embrace it.

"Having very local and accessible data is highly motivating for management teams. It's beneficial at every level, including psychologically."

Benefits at every level

Since this shift, the results are clear:

• More readable spatial coverage, enabling detection of high-potential or saturated areas,

• Better coordination between headquarters and agencies, thanks to a common language: the map,

• Considerable time savings, with studies generated in just minutes,

• Strengthened sales effectiveness, thanks to better-designed territory mapping and more accurate revenue simulations.

And what Benjamin highlights first is the ease of use: no complex training needed, no data scientist required. Just a tool designed for operational teams.

A calmer, more strategic vision

Today, Benjamin Schmitthaeusler has the visibility he was looking for:

• Knowing where to focus efforts,

• Identifying high-potential areas,

• Sizing teams in alignment with the territory,

• And convincing stakeholders internally more easily with tangible evidence.

"The real change is confidence. We decide faster, with fewer pointless debates, and more alignment in our actions."