Is your CRM gradually turning into a bit of a white elephant? Faced with snowballing volumes of data, some companies are turning to location intelligence as the only process capable of providing a clear overview of the customer relationship.
According to a recent report by Ventana Research, 41% of businesses attach great importance to geolocation in their organisation and processes. Against this background, intelligent mapping of commercial and operational data provides a strategic benefit that’s not to be sniffed at. More and more companies are opting for location intelligence. Here are four great reasons to follow their example.
So, what if you were to take your use of geographic data a step further? By integrating business intelligence (BI) tools and mapping systems, organisations can make great gains in terms of efficiency and streamlining. Read on to find out how.
What are the must-ask questions before embarking on any geospatial decision-making project? How can you be sure you’re starting off from solid foundations?
Once the preserve of experts, geomarketing is gradually opening up to retail business players. From now on, retail decision-makers will have direct access to location intelligence.