Localize, analyze, then act. The principles of location intelligence must be integrated into a company’s procedures to optimize decision-making. But how do you implement such an approach in your organization?
It looks like 2018 is going to be the year of location intelligence. What with the explosion in the amount of geodata and the demands of business users, there’s no doubt whatsoever that geospatial decision-making is now coming of age.
Data quality, a major challenge for business management
Each year, 10 to 15% of the data contained in the Customer databases are subject to changes related to, among other things, addresses, telephone or company name changes.
Improving the quality of the client database also requires deduplication actions and better organization of their business data.
It is always possible to use traditional techniques such as “siretisation” of addresses for French customers, optimization of the management of the DUNS number internationally or even the certification of addresses with the help of specialized third-party companies.
The word triad Safer, Faster and Cheaper is counter intuitive. In general, if something is Faster it will most likely be pricier and/or riskier. Yet, thanks to Location Intelligence and Analytics it is possible to reconcile these terms to increase quality and improve business outcomes. Here we give an example related to commercial air travel…
The 3 cores of Location Intelligence By Philippe Franchet, Galigeo Director Location Intelligence is known as the use of spatial reference for the improvement of Data Visualization, Analysis, and Event Forecast. Through the connection of alphanumeric and spatial data an additional and intuitive view is created, which makes it possible to recognize spatial patterns, trends and potentials.