20 June 2018

Is geocoding the new trump card in your customer relationships?

20 June 2018,
 0

What if location intelligence was to become your business’s new best friend? The technique of geocoding plays a crucial role in strengthening CRM, providing a helping hand to marketing and sales departments.


18 June 2018

Sales territory sectorization: the impossible balance?

18 June 2018,
 0

Untapped markets, unsatisfied, unmotivated sales staff, loss of time and efficiency… the risks involved in poor sales sectorization are real. To help you avoid them, we have put together some advice from our experts and experts from our client Transgourmet.


2 March 2018

What’s the best approach to roll out location intelligence at your company?

2 March 2018,
 0

Localize, analyze, then act. The principles of location intelligence must be integrated into a company’s procedures to optimize decision-making. But how do you implement such an approach in your organization?


2 March 2018

Why you can no longer do without location intelligence in 2018

2 March 2018,
 0

It looks like 2018 is going to be the year of location intelligence. What with the explosion in the amount of geodata and the demands of business users, there’s no doubt whatsoever that geospatial decision-making is now coming of age.


20 April 2017

Analyze and rectify customer base thanks to geocoding of addresses !

20 April 2017,
 0

Data quality, a major challenge for business management
Each year, 10 to 15% of the data contained in the Customer databases are subject to changes related to, among other things, addresses, telephone or company name changes.

Improving the quality of the client database also requires deduplication actions and better organization of their business data.

It is always possible to use traditional techniques such as “siretisation” of addresses for French customers, optimization of the management of the DUNS number internationally or even the certification of addresses with the help of specialized third-party companies.


Back to top