What if location intelligence was to become your business’s new best friend? The technique of geocoding plays a crucial role in strengthening CRM, providing a helping hand to marketing and sales departments.
Untapped markets, unsatisfied, unmotivated sales staff, loss of time and efficiency… the risks involved in poor sales sectorization are real. To help you avoid them, we have put together some advice from our experts and experts from our client Transgourmet.
Localize, analyze, then act. The principles of location intelligence must be integrated into a company’s procedures to optimize decision-making. But how do you implement such an approach in your organization?
It looks like 2018 is going to be the year of location intelligence. What with the explosion in the amount of geodata and the demands of business users, there’s no doubt whatsoever that geospatial decision-making is now coming of age.
Data quality, a major challenge for business management
Each year, 10 to 15% of the data contained in the Customer databases are subject to changes related to, among other things, addresses, telephone or company name changes.
Improving the quality of the client database also requires deduplication actions and better organization of their business data.
It is always possible to use traditional techniques such as “siretisation” of addresses for French customers, optimization of the management of the DUNS number internationally or even the certification of addresses with the help of specialized third-party companies.