Analyze high-potential areas
by combining foot traffic, consumer profiles, and local data.
Success Story
SAVE
A strategic retail transformation to evolve in step with the market. SAVE built its success on a solid B2B model, but the market has changed dramatically.
From an insurance model to a retail network
For years, SAVE built its success on a solid B2B model: smartphone repairs covered by insurance. But the market changed. Dramatically.
The phone breakage rate dropped from 7.5% to 2.5% per year.
Legacy locations were not designed to capture retail foot traffic.
Franchisees, often trained as technicians, had to become salespeople.
The model needed to open up to new growth drivers: refurbished devices, accessories, services.
For the Expansion department, the conclusion was clear: the entire network needed to be rethought.
"Our former locations were suited for insurance. Not for retail."
Understanding the territory
The strategic shift required making the right decisions quickly:
Where should we relocate?
Which areas have the highest retail potential?
How can we support franchisees in developing their commercial skills?
To succeed, SAVE needed to rely on a clear vision of the field, beyond intuition.
"Our franchisees need concrete benchmarks to make the right decisions. We can no longer settle for an opportunistic approach."
Location intelligence as a catalyst
It was with this mindset that SAVE integrated a geomarketing solution into its expansion strategy. Three main objectives guided this collaboration:
Equip decision-making
with clear, comparable simulations and territorial performance indicators.
Support franchisees
with accessible and concrete geomarketing studies that strengthen their autonomy and confidence.
"It's not just a tool. It's a network engagement lever and a support for transforming our business model."
What real impact?
Within a few months, the transformation took root in daily operations:
Mobility flows are analyzed, locations are chosen in line with the area's qualified traffic.
High-potential areas are identified, poorly positioned points of sale are relocated.
Revenue increases by +25 to +30% in stores that followed geomarketing recommendations.
Network managers have concrete materials to guide their franchisees in local strategy.
Competition is better analyzed, enabling more relevant positioning of offers and locations.
"We've changed our approach: we no longer react to our market, we read it and anticipate it."
Consolidate and scale
2025 opens with a new ambition: to scale.
Thanks to the foundations laid, SAVE can now:
Deploy a solid retail network, by precisely targeting future locations,
Optimize local marketing campaigns, through better consumer insights,
Provide each franchisee with decision-support tools, tailored to their area, profile, and maturity.
"Our franchisees are more confident. They understand why a location works or doesn't. We equip them to succeed."
Integrating an advanced geomarketing solution didn't simply allow SAVE to adapt its model.
It allowed them to master it. To turn it into a lever for management, performance, and resilience.
"The geomarketing approach has professionalized our entire development. It has become a strategic building block of our success."
Is your network aligned with your market's evolution?
Do your franchisees have the tools to make the right site selection decisions? Discover how a structured geomarketing approach can accelerate your growth and secure your network.