White papers on mapping applications for BI and CRM
Galigeo regularly publishes white papers on mapping applications for Business Intelligence (BI) and Customer Relationship Management (CRM) through various business issues.
Mining SAP BO with Galigeo‑for‑BI for improved Location Intelligence outcomes
More and more companies are deploying Location Intelligence solutions to better leverage their investments in Business Intelligence solutions. These companies are seeing demonstrable improvements in operational metrics, customer growth and revenues. In a recent benchmark research study from Ventana Research; 61% of participants said Location Intelligence is very important in helping to improve business processes and performance.
Location Intelligence applied to Communication Service Provider – Improving Business Decisions with the Where Factor
Location Intelligence solutions have been turning the heads of decision makers in the Communications Services segments recently, reflecting the positive momentum coming from other industries. Why has LI gained so much attention? Location Intelligence, done right, can produce almost immediate impact on the bottom line.
Sales Force Optimization – A location analytics perspective
Sales force optimization is a continual process heavily influenced by geographic dimensions, which are continually changing. One of the many value propositions that Location Analytics provides to organizations is to dynamically display customers and prospects on a map, along with the sales territories, BI and other operational data. The data can then be more quickly queried and analyzed allowing sales management to make more informed territory decisions and sales reps to manage their activities more effectively.
3 Ways Location Intelligence Improves Marketing Effectiveness
Overwhelmed with an enormous amount of data at your organization? Do you need to find out what is really relevant to monitor your marketing and sales actions? Are you trying to gain better accuracy with which to direct new campaigns?
Today there are many well‑documented and proven use cases proving the business value to enabling a Location Intelligence solution.In this paper learn why more and more businesses turn to Location Analytics solution.
Galigeo and IBM: visualizing the competitive landscape
Retailers understand exactly how powerful data can be. Every day, they interact with data from the point of sale (POS), customer relationship management (CRM), supply chain management (SCM), enterprise resource planning (ERP) and many other sources. Whether they are applying analytics, generating business intelligence (BI) or running reports, retailers are focused on using all the available data to make better decisions, enhance efficiency and improve profitability. But what virtually all of these sources of data fail to deliver is a geographical component.
How to implement Location Analytics
Creating a Location Analytics strategy starts with data. The massive amount of data that is collected by organizations these days is staggering. Transforming this volume of data into valuable information is a major challenge in many organizations.
Location Intelligence – The “Where” Factor
Location is a central factor in business. The location can be an address, a sales territory, a delivery route or an administrative boundary. These features can be visualized, analyzed and managed in a Geographical Information System (GIS).
Location Analytics: The Missing Component in Retail’s use of Business Intelligence and Analytics
Well‑designed location analytics solutions enable retailers to more quickly and easily transform data into visual information that provides actionable insights. By visually examining existing data on a map, through multiple layers, or widgets (time slider, heat mapping, etc.) one can better identify hidden trends, enhance customer relations, monitor customer behavior, and gain an understanding of their overall operations.