Our location intelligence blog

Whatever your business challenges, our experts and clients can decode the latest location intelligence trends to help you with your day‑to‑day tasks. Feedback, advice, opinions… our location intelligence blog is a guiding light when making decisions.

Data visualisation is dead; long live mapping!

As you know, data becomes immediately clearer with data visualisation. However, only mapping is capable of analysing the spatio-temporal dimension. It provides the opportunity to highlight key issues and identify real trends.

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How predictive analytics is revolutionising geomarketing

At a time when data is snowballing and real time is becoming the norm, geomarketing provides a great boost to objective and rapid decision-making. A feat made possible thanks to artificial intelligence (AI) which puts predictive analytics within everyone’s reach. Here we unravel the revolution that’s in full swing.

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Sales sectorization: conquering the US market

The US market continues to be a strategic challenge for many companies. In the quest for this Holy Grail, companies must adapt their entire sales strategy. Here are some keys to success for sales sectorisation in particular.

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Geomarketing – how to make your CRM smarter

Is your CRM gradually turning into a bit of a white elephant? Faced with snowballing volumes of data, some companies are turning to location intelligence as the only process capable of providing a clear overview of the customer relationship.

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