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Our location intelligence blog

Whatever your business challenges, our experts and clients can decode the latest location intelligence trends to help you with your day-to-day tasks. Feedback, advice, opinions… our location intelligence blog is a guiding light when making decisions.

How Location Data & Analytics help Governments and the Public Sector fight against Coronavirus impacts

The current pandemic is a global crisis that impacts every government - Federal, National or Local - in every country, but that also requires adapted local solutions according to demographics, behaviors, geography or economics. Relying on consistent geolocated data on territories about the situation, needs, resources, material, people… is key for all persons involved in this fight. Location

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Predictive analysis: magic wand or crystal ball?

Predictive analysis is becoming widely accessible and has now found its rightful place in companies of all sizes and sectors. However, you still need to know how to use it to its best advantage…

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Data visualisation is dead; long live mapping!

As you know, data becomes immediately clearer with data visualisation. However, only mapping is capable of analysing the spatio-temporal dimension. It provides the opportunity to highlight key issues and identify real trends.

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How predictive analytics is revolutionising geomarketing

At a time when data is snowballing and real time is becoming the norm, geomarketing provides a great boost to objective and rapid decision-making. A feat made possible thanks to artificial intelligence (AI) which puts predictive analytics within everyone’s reach. Here we unravel the revolution that’s in full swing.

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Optimising POS performance: here’s how Darty did it

Setting up a store within 30 minutes of every French person – that was the ambition the Darty group set itself in 2015. And it has far exceeded that goal today thanks to predictive modelling and location intelligence.

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