Our location intelligence blog

The current pandemic is a global crisis that impacts every government - Federal, National or Local - in every country, but that also requires adapted local solutions according to demographics, behaviors, geography or economics. Relying on consistent geolocated data on territories about the situation, needs, resources, material, people… is key for all persons involved in this fight. Location

Hurricanes are a recurring source of suffering and stress on people and assets. Rightly so, insurance was invented to diminish the negative consequences on humans and businesses. Climate change has increased the frequency, violence and damage caused by storms. Accordingly, insurers see claim costs increase and policy holders experience higher premiums. Is there a way to stop or reduce this

Predictive analysis is becoming widely accessible and has now found its rightful place in companies of all sizes and sectors. However, you still need to know how to use it to its best advantage…

What do we mean when we talk about location intelligence? It’s so much more than simply making data available on maps – this technology is all about boosting company performance.

As you know, data becomes immediately clearer with data visualisation. However, only mapping is capable of analysing the spatio-temporal dimension. It provides the opportunity to highlight key issues and identify real trends.

At a time when data is snowballing and real time is becoming the norm, geomarketing provides a great boost to objective and rapid decision-making. A feat made possible thanks to artificial intelligence (AI) which puts predictive analytics within everyone’s reach. Here we unravel the revolution that’s in full swing.

Setting up a store within 30 minutes of every French person – that was the ambition the Darty group set itself in 2015. And it has far exceeded that goal today thanks to predictive modelling and location intelligence.

Too often consigned to business sectors, the concept of geomarketing is also relevant to other fields. And politics is a prime example.