Whatever your business challenges, our experts and clients can decode the latest location intelligence trends to help you with your day‑to‑day tasks. Feedback, advice, opinions… our location intelligence blog is a guiding light when making decisions.
As you know, data becomes immediately clearer with data visualisation. However, only mapping is capable of analysing the spatio-temporal dimension. It provides the opportunity to highlight key issues and identify real trends.
At a time when data is snowballing and real time is becoming the norm, geomarketing provides a great boost to objective and rapid decision-making. A feat made possible thanks to artificial intelligence (AI) which puts predictive analytics within everyone’s reach. Here we unravel the revolution that’s in full swing.
Setting up a store within 30 minutes of every French person – that was the ambition the Darty group set itself in 2015. And it has far exceeded that goal today thanks to predictive modelling and location intelligence.
What sort of infrastructure and housing will be affected by a hurricane? Location intelligence provides practical answers to these and other questions before and after the event. Here, Hudson Insurance shares feedback from its experience in the United States.
The US market continues to be a strategic challenge for many companies. In the quest for this Holy Grail, companies must adapt their entire sales strategy. Here are some keys to success for sales sectorisation in particular.
Is your CRM gradually turning into a bit of a white elephant? Faced with snowballing volumes of data, some companies are turning to location intelligence as the only process capable of providing a clear overview of the customer relationship.
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