Our location intelligence blog

Whatever your business challenges, our experts and clients can decode the latest location intelligence trends to help you with your day‑to‑day tasks. Feedback, advice, opinions… our location intelligence blog is a guiding light when making decisions.

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Data visualisation is dead; long live mapping!

As you know, data becomes immediately clearer with data visualisation. However, only mapping is capable of analysing the spatio-temporal dimension. It provides the opportunity to highlight key issues and identify real trends.

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How predictive analytics is revolutionising geomarketing

At a time when data is snowballing and real time is becoming the norm, geomarketing provides a great boost to objective and rapid decision-making. A feat made possible thanks to artificial intelligence (AI) which puts predictive analytics within everyone’s reach. Here we unravel the revolution that’s in full swing.

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Sales sectorization: conquering the US market

The US market continues to be a strategic challenge for many companies. In the quest for this Holy Grail, companies must adapt their entire sales strategy. Here are some keys to success for sales sectorisation in particular.

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Paris Retail Week - 24.25.26 sept. 2019 Paris Retail Week - 24.25.26 sept. 2019
Paris Retail Week

Quand ? Mardi 24 Septembre 2019 à 14h. Où ? Salon Paris Retail Week, salle 4.

Fnac

Comment tirer le meilleur du géomarketing prédictif afin de développer et animer un réseau de PDV ?

Une conférence au salon Paris Retail Week 2019, présentée par Dan Ohnona, Directeur de l’immobilier et de l’expansion du Groupe Fnac Darty.

Inscrivez-vous et trouvez les réponses aux problématiques suivantes :

  • Développement de nouveaux formats : grands magasins, magasins de proximité, gares et aéroports, en succursale ou en franchise.
  • Définition du mix produits optimal en fonction du format, de la concurrence et du mode d’exploitation
  • Modélisation automatique de la cannibalisation
  • Paramétrage optimal de la zone de chalandise à l’IRIS