Geomarketing – how to make your CRM smarter

Is your CRM gradually turning into a bit of a white elephant? Faced with snowballing volumes of data, some companies are turning to location intelligence as the only process capable of providing a clear overview of the customer relationship.

At the moment, most CRM systems comprise countless fields and functions. Although that might seem like a good thing at first glance, cluttered dashboards can turn high‑quality data into a muddled mess. As a result, the data ends up hindering decision‑making. So, what if location intelligence could solve this issue?

Map‑based decision‑making

Did you know that 75% of all commercial information stored in a CRM system contains a geographical component? A client’s address, the location of a shop or a competitor’s shop, an itinerary for a sales route or region… all these factors can be plotted geospatially to improve the accuracy of client profiles, segmentation and prospecting.

When represented visually, location‑based data offers marketing departments and sales teams the tools they need to understand the density and distribution of customers in a given area. This information is extremely useful when targeting advertising campaigns and drawing up sales forecasts in a particular region. A carefully designed geographical component perfectly complements deployment of a CRM system.

Opt for geomarketing‑enabled CRM

What’s more, a CRM project represents a huge challenge for marketing departments: they don’t want to discourage users with overly complex configurations. And here’s the good news: maps also provide a practical solution here too. When time is of the essence, it is much easier to make informed decisions when geographical data is displayed. So, what are you waiting for?

>>> To find out more, please download our white paper: How to implement location analytics

Galigeo est l’éditeur leader des solutions de Predictive Location Intelligence.