location intelligence for consumer goods

Location Intelligence for Consumer Goods

Galigeo’s Location Intelligence for Consumer Goods have significantly helped maximize the Sales and Marketing performances of global Consumer Goods companies. The Galigeo solution combines corporate data (e.g. finance, HR) with Business Intelligence data (SAP Business Object, IBM Cognos, MicroStrategy, etc.) or operational data (CRM systems, such as Microsoft, SalesForce.com, SCM, and ERP, etc.) with rich geo-spatial data in a geographic representation.

This enhances business data visualization, improves synthesis, analysis and decision outcomes. With our expertise across Food, Beverage, Distribution, and FMCG, Galigeo helps organizations to measure and improve:

Sales Territory Management

Effective Channel Management for all types of sales channels desiring productive outcomes from customer visits.

Sales Performance Management

Build real-time location intelligence analysis and reports using rich data visualization tools to quickly assess and measure sales performances.

Market Opportunity Analysis

Corporate, regional or operational level market planning and analysis leveraging all available data to improve forecasting and measuring overall market opportunity of products, services, customer types, coverage needs and competitive threats.

Geo-Targeting

Identify specific potential target areas/gaps of coverage and build credible marketing programs and sales coverage plans to capture share and close gaps.

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