Our location intelligence blog

Whatever your business challenges, our experts and clients can decode the latest location intelligence trends to help you with your day‑to‑day tasks. Feedback, advice, opinions… our location intelligence blog is a guiding light when making decisions.

Geomarketing – how to make your CRM smarter

Is your CRM gradually turning into a bit of a white elephant? Faced with snowballing volumes of data, some companies are turning to location intelligence as the only process capable of providing a clear overview of the customer relationship.

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Four great reasons to adopt location intelligence in your company

According to a recent report by Ventana Research, 41% of businesses attach great importance to geolocation in their organisation and processes. Against this background, intelligent mapping of commercial and operational data provides a strategic benefit that’s not to be sniffed at. More and more companies are opting for location intelligence. Here are four great reasons to follow their example.

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Infrastructure management: why we need location intelligence

In the telecoms, energy and transport sectors, budgets for infrastructure and asset management are continually being reduced. Meanwhile, networks are getting older and the number of users is increasing… as is the number of incidents. So, what if location intelligence provided a practical solution to such challenges?

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Security and transport: protection through data

Security remains the no. 1 concern of public transport stakeholders. Faced with an upsurge in technical incidents, anti-social behaviour and theft, location intelligence offers a practical solution. So, could this technology really help professionals in the industry take a more proactive approach?

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Sales route optimisation: finding the best solution

The more time salespeople spend organising their sales routes, the less time they are out in the field. So, how can you be sure you’re making the right choices to improve efficiency? Vincent Durieux, Managing Director of Nhoss, the e-cigarette retailer, shares a few answers with us.

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