Our location intelligence blog

The US market continues to be a strategic challenge for many companies. In the quest for this Holy Grail, companies must adapt their entire sales strategy. Here are some keys to success for sales sectorisation in particular.

Is your CRM gradually turning into a bit of a white elephant? Faced with snowballing volumes of data, some companies are turning to location intelligence as the only process capable of providing a clear overview of the customer relationship.

According to a recent report by Ventana Research, 41% of businesses attach great importance to geolocation in their organisation and processes. Against this background, intelligent mapping of commercial and operational data provides a strategic benefit that’s not to be sniffed at. More and more companies are opting for location intelligence. Here are four great reasons to follow their example.

So, what if you were to take your use of geographic data a step further? By integrating business intelligence (BI) tools and mapping systems, organisations can make great gains in terms of efficiency and streamlining. Read on to find out how.

What are the must-ask questions before embarking on any geospatial decision-making project? How can you be sure you’re starting off from solid foundations?

Once the preserve of experts, geomarketing is gradually opening up to retail business players. From now on, retail decision-makers will have direct access to location intelligence.

In the telecoms, energy and transport sectors, budgets for infrastructure and asset management are continually being reduced. Meanwhile, networks are getting older and the number of users is increasing… as is the number of incidents. So, what if location intelligence provided a practical solution to such challenges?

Security remains the no. 1 concern of public transport stakeholders. Faced with an upsurge in technical incidents, anti-social behaviour and theft, location intelligence offers a practical solution. So, could this technology really help professionals in the industry take a more proactive approach?